S1E23 – More Than a Driver: Owning the Load, the Moment, and the Customer | Deb LaBree Interview

In this episode of the Channel 19 Experience, we’re cranking up the spotlight on something every trucker has—but not everyone uses to full power: professionalism.

We kick things off with a challenge from business thinker Dale Dauten: “What ELSE could we do?” That question rolls straight into a powerful LinkedIn post by Landstar agent Elissa Wallace, who reminds us that showing up clean, calm, and on time still matters.

Then we ride into The Money Line, where we break down the impact of customer service in trucking—and why being the face of the freight isn’t just a saying, it’s a responsibility.

Our guest this week is the one and only Deb LaBree—Landstar BCO, trucking coach, Women In Trucking legacy team member, and all-around trucking powerhouse. We talk about her article “Just Whose Customer Is It Anyway?”, the power of attitude at the dock, and why service can be your best strategy when freight is slow and times are tough.

If you’ve ever asked, “Why should I be the one to step up?”—this is your episode. Because sometimes, you’re not just hauling the load... you are the load’s reputation.

🛑 Stick around for a preview of next week’s Customer Etiquette Guide—you won’t want to miss it.

⏱️ Chapters:
0:00 – Intro
1:15 – Quote of the Week: Dale Dauten
4:10 – Bulletin Board: CB Legacy Lives On
8:55 – Pre-Trip: Elissa Wallace and “That Magical Freight Moment”
13:22 – The Money Line: You’re Not Just the Driver, You’re the Difference
27:45 – Interview: Deb LaBree
53:10 – Post Trip: Shoutouts & What’s Coming Up Next

🔗 Links Mentioned:

Deb’s website: https://awomantrucker.com

Connect with Deb on LinkedIn: Deb LaBree

Check out upcoming truck shows: http://thetruckshowlist.com

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